1 Pick a target persona / function
2 Describe the use case
Quick starts:
3 What to expect
Choose a persona to map outcomes, metrics, and the factors that affect them.
Key business outcomes
The results that justify the investment for this persona.
Metrics to measure
Leading metrics move first and predict impact; lagging metrics confirm the outcome landed.
Leadingpredictive · moves first
Early signals you can act on this quarter.
Laggingconfirming · trails
Outcome metrics the business is ultimately judged on.
Factors that affect the outcome
Levers and dependencies that determine whether the metrics actually move.
Impact ranges are directional planning estimates for an agentic-commerce build, not guarantees. Calibrate against your own baseline volumes before committing to a business case.